Anastasia Gogou News: Globe One Digital - DIGITAL PERFORMANCE AGENCY

Anastasia Gogou News: Globe One Digital - DIGITAL PERFORMANCE AGENCY:

5 Benefits of using Google Analytics platform for your SEO campaign 

During a search engine optimization (SEO) campaign, you will need to use Google Analytics to track the performance of your keywords in order to have a successful campaign. You will be able to know how much traffic each of the keyword brings to your website. Google Analytics will open up a world of information you probably never knew about visitors on your site. 

Here are some benefits of using Google Analytics during an optimization campaign:

1. It is completely free of charge. Although it is a free tool, but it still offer just as much or even more functionalities when compared to other paying tools.
2. Able to find out how your visitors locate your website. Other than the core set of keywords that you are optimizing, you will also be able to find out what other keywords your visitors type in to find your website. During the initial optimization campaign, the number of keywords may be little. But as time goes by, you will start getting more keywords being listed on organic listings, due to your overall optimization effort.
3. Able to identify which pages and links your visitors click the most. You will be able to know which are the popular pages and links, and measure whether your optimization campaign is directing the traffic to the correct pages.
4. Visitor segmentation. With this, you will be able to know how many new visitors that your search engine optimization campaign brings to you. You can segment your analytic result by new/returning visitors, geography and referral sources.
5. Able to fine tune your website. With this analytic report, you will be able to fine tune your website, and do a new copywriting on any page that is not converting well. In the end, it will bring you more quality prospects, and thus gaining more customers in the near future.

Every marketing campaign on the Internet needs to be tracked in order to make it successful. After planning and implementation, tracking tools are necessary so as to calculate the ROI of a particular campaign. 

How To Use Google Analytics To Improve PPC Performance

Running effective PPC campaigns in B2B markets is a competitive task that can be extremely expensive. That’s why it is so important for a digital marketing agency to run efficient campaigns that create maximum value for those high-cost clicks. So what can you do to be more competitive and increase ROI, even as these tough economic times are shredding your budgets?

Measurement. Better yet, effective measurement. Because, as we all know, you can’t improve what you don’t accurately measure.

These are four steps to improve PPC performance by using Google Analytics:

1. Linking your AdWords account to your GA account
2. Setting up your GA dashboard
3. Setting up GA goals
4. Four fundamental GA reports to help you manage your campaigns

Read more - Or find useful info about  

social media management services

social media advertising services

facebook advertising services

Luxury Holidays Greece with Grecotel

Cape Sounio - 5 Star Hotel Athens

Grecotel for Luxury Holidays in Greece

AT YOUR SERVICE

Behind the amenities and beyond the design details lies signature service philosophy.
With a mission to overlook no detail or desire, the entire staff is focused on delivering a seamless experience - for each guest and every request.

PERSONALISE YOUR STAY

At Grecotel, the management and staff are on hand to make every moment of your stay memorable. Before and after arrival, you can request any number of personal luxury hotel services. Our dedicated staff will assist with all arrangements and appointments throughout your stay, whether that’s working with the chef to plan a special meal or menu, booking a massage in your suite or hiring a yacht or helicopter for your transfers.

IT’S A KIDS’ WORLD - Family vacation in Greece

A holiday for all! At Grecotel we cherish your family, from grandparents to newborns. There is something special for every member of the family at Grecotel. It’s no secret that our resorts are the ideal family-friendly holiday.

With special programs and amenities for children-many involving adventure activities, aqua parks, mini zoo, dream shows and many more-kids are kept busy and enjoy a fun filled day, while parents can relax under the Greek sun, spa, golf or make the perfect excuse for whipping up a special cocktail. Families who choose Grecotel know they are getting first class service and amenities for their children, whether they have babies, toddlers, small children or teenagers in tow. And everyone knows, happy kids make for happy parents!

Top destinations in Greece

welcome… to the miracle of Greece
A sun-drenched ribbon of ancient islands, treasured seas, brightly-painted houses, and silver-grey olive groves. A world of endless relaxation and infinite smiles. Lacelike shores of crystal clear waters; fine sand beaches; sparkling white islands; pristine nature; warm, welcoming people; delicious food; amazing history: this is Greece, a country famous the world over. Its stories and legends, its cosmopolitan islands and lively nightlife, its culture and cuisine, its luxurious resorts, its hospitality, all create a country like no other, a country to explore and fall in love with, to return time and again. A country to have the holidays of a lifetime!